6 Easy Ways to Spot a Bad Marketing Company
Now that you’ve invested your time and money in your business, it's time to trust someone else to help you grow.
And that can be scarier than the business venture itself.
For example, you might sell a popular beer, but using a controversial influencer could cause sales to dip.
So it's hard to know who to trust with a wide selection of marketing agencies with flashy websites packed with buzzwords, awards, and jargon.
Of course, you could judge agencies by their portfolio, but that can be expensive.
And what's good for one brand might not be good for you.
But if you know what to look for, you can weed out the duds.
What is "marketing," anyway?
According to definition A, everyone's a marketer.
But we're talking about how to promote your business in the marketplace.
After working in the restaurant industry for 20 years, I know that perception is reality: if it doesn't look clean, it ain't.
